The stamp on my disposable cup said “Without the internet.” I was visiting the Faraday Cafe on 434 Columbia Street in Vancouver. Beside the front glass of the space, many used cups were placed with phrases added to the existing one. I also finished my drink and added a few words to share my perspective.
Julien Thomas has opened a café that blocks wireless signals from reaching its customers. A few years ago I’ve read a disclaimer at JJ Bean explaining their stand on not providing wi-fi in their coffee shops. I’m not sure whether they are still doing that but at the time I was wondering if it really is necessary for a business to engage in such issues. With or without access to communication tools (A.K.A. Technology) it’s people’s behavior that determines their degree of engagement with each other.
What are the questions we ask ourselves in the context of our needs? I remember the emotional effort required to discuss with my wife the issue of using her cell phone in the presence of friends in a coffee shop. I’m trying to compare that effort with the effort invested in putting up the Faraday Cafe for the days it will operate. What I feel is at stake here is made up of many layers, branches and threads of thought. Maybe a significant one is the balance between confrontation and engagement.
It seems like almost everyone feels the challenge of giving our attention to the people important to us. That attention requires emotional investment that is acquired in time and reaches unique and many times incompatible levels. Face to face or through a variety of tools, our control of communication is a magical mess. Are you listening to me? Do I hear you?
As well and unintentionally Julien has come up with a design layout that in itself invites contemplation and discussion. For any of its achievements, this display is a great opportunity to foster awareness. Take away any part of your habits or routines and your awareness to its importance as well as its substitutes can improve.
What is a coffee shop without coffee?
How hard is it to turn off your device?